Bag and fashion devotees who appreciate form, function and fun will convene in New York City on Sept. 4-5 at OPENHOUSE for the debut of SPRBG Expo – Party – Awards 2014, produced by MORPH Events. The pop-up bag-only shopping event devoted solely to both the men’s and women’s bag categories, this event coincides with New York Fashion Week 2014, also happening throughout the city.
Pronounced ‘superbag,’ this unique pop-up expo will showcase a varied and relevant blend of “What’s Next Now” in men’s and women’s bags from both established and emerging designers, featuring street-smart messenger bags, stylized men’s duffels, luxury handbags, shoulder bags, Big-Night-Out clutches, work-hard/play-hard laptop bags, long-weekend bags, rough n’ ready music festival bags and more.
According to the NPD Group, spending on accessories, including bags, is driving the overall men’s retail fashion category, and IBISWorld analysts have forecast growth in the women’s bag category through 2017.
“Consumers, designers, industry professionals, among others are thrilled there is finally an event that is dedicated to and celebrates the bag category, which has exploded over the last decade,” said Ron Moreau, the event’s co-founder. “Our team has worked in the event industry for two decades and it became evident to us over the last several years that there was a major event void for those within the bag industry.
“The response thus far has validated that, and we couldn’t be more enthusiastic to host what we know will become a world-class industry tradition.”
On top of selling products and meeting face-to-face with consumers, the media and a wide range of industry professionals including retailers and manufacturers, all exhibitors are eligible for the event’s ‘Best In Show’ Awards. Categories will include Attendees Choice, Best Student-Designed, Best Men’s Overall and Best Women’s Overall. Top DJ’s from New York City will keep this shopping party in full-effect both nights.
For more information, visit SPRBG.com.