“The Jewel of Kedah,” Langkawi welcomed 60 participants from Forward Realty Sdn. Bhd., one of the leading real estate agencies in Malaysia, for an incentive trip, November 8 – 10. This is the first incentive group supported under Malaysia Convention & Exhibition Bureau’s Meet in Malaysia Campaign after the interstate travel restrictions were lifted.
“I am very proud to acknowledge the contributions, support and efforts given by our very own Malaysian’s real estate agency, Forward Realty together with Explorer Tourism Network Sdn Bhd who have decided to support our local economy by organizing this trip to Langkawi. This certainly helps Malaysia’s economy in many areas; not just in the tourism business industry, but as well as helping out the Malaysian communities as a whole,” said Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB.
The Meet in Malaysia campaign encompasses three initiatives: “Let’s Meet Locally,” “Let’s Meet Tomorrow” and the recently launched “Let’s Meet Now.” The main objective of this campaign is to encourage the industry players to plan for future business events in Malaysia in a sustainable, responsible and profitable manner. Thus far, MyCEB have recorded an encouraging response from the industry with 103 participating partners and 58 approved events under the campaign, bringing in around 56,000 delegates and generating some RM376 million in estimated economic impact.
“We are grateful to receive MyCEB’s support under the Meet in Malaysia campaign for this incentive group. The support not only added value to our client’s event, but it is also helpful for the local travel agencies and event planners to encourage our corporate clients to organize physical events once again. Malaysian culture is something that every incentive groups globally should experience – totally unforgettable and priceless,” said Oi Ling Ling, the Managing Director of Explorer Tourism Network.
