With high international participation, indometal 2014 — international metal and steel trade fair for Southeast Asia — confirmed its strategic position as Jakarta, Indonesia’s only dedicated exhibition for the metal and steel industries.
A total of 296 exhibitors from 26 countries, including five country pavilions and groups, showcased their products and technologies to 6,484 trade visitors from around the region. The two concurrently held seminars attracted 250 attendees.
According to Mr. Harjanto, Director General for Manufacturing Based Industry, Ministry of Industry, indometal 2014 exceeded expectations as an event that “promotes the metal sector and builds business relationships between existing industries and potential investors. indometal encourages the growth of the metal industry through increased investment promotion and dissemination of domestic metal industry information.”
Gernot Ringling, Managing Director of Messe Düsseldorf Asia, said: “We are proud that this second edition of indometal has garnered strong participation from more international companies looking towards larger and more sustainable investments in Indonesia. As an organizer, we have been focused in providing optimal opportunities for our exhibitors to seek profitable corporate ventures for them to grow further and contribute deeper into the Indonesian market and thus are happy that many have secured numerous partnership deals, sold machines and expanded their client pool at the exhibition.”
Indonesia’s high market potential highlighted at indometal
Rini Sumardi, Director of WAKENI, added: “With the new government’s plans under President Joko Widodo’s NAWA CITA 9 priority agenda to achieve economic independence by moving strategic sectors of the domestic economy, the metal industry is one of the key sectors targeted for further development. As such, indometal is a timely avenue for Indonesian companies to strengthen their capabilities with advanced technologies, establish partnerships with global experts and push ahead to seize market shares of various infrastructure projects mapped out in these development programs.”
Winfried Resch from the VDMA (The German Engineering Federation) agreed: “Through indometal, VDMA will support German companies seeking to share their expertise and technologies with local companies here.” For the Chinese companies, Tian Yonghong, Director, Metallurgical Council of China Council for the Promotion of International Trade, remarked that “they bring a wide range of metal and steel products for different level of needs and are pleased to be at this exhibition as the Indonesian market provides big opportunities for China.”
Dr. Kurt G. Eder, President of EDER Engineering and President of the Austrian Wire and Cable Machinery Manufacturers Association, who lead several Austrian companies in presenting the seminar on Technology Update on Processing Cable and Machinery, commented that with the new initiatives to improve infrastructure “we were extremely eager to come to this exhibition and be part of Indonesia’s modernization and bring the highest level of latest technology”. For Fabrizio Carmagnini, Director of The Italian Associations of Foundry Suppliers, “indometal is a gateway for many Italian companies who have come to Indonesia for the first time and we are optimistic that many more opportunities await us in the near future.” Achmad Safiun, President of the Indonesian Foundry Industries Association (APLINDO), emphasized: “With the new technologies available at indometal, Indonesian companies should capitalize on expanding local production, be price-competitive and focus on localizing in order to strengthen the Indonesian metal sectors.”
Quality visitors strengthen confidence about Indonesia’s vast opportunities for new exhibitors
According to Jan Meier-Kortwig, Executive Vice President of Kuettner GmbH & Co Kg, “there are many opportunities in Indonesia and there is a need for companies such as ourselves to be present here. It is our first time exhibiting at this show. Overall, we are satisfied with our participation and with the quality of the visitors that came to our booth.” Wahid Ahmadi, Foundry Technical Sales Manager of PT Clariant Adsorbents Indonesia, added: “We have just started to develop our market in Indonesia and this is a good opportunity for us because so many buyers are enthusiastic about our products. Moving forward in 2015, we believe that Indonesia will be a huge potential market especially in the automotive industry and infrastructure development. We will join again at the next indometal.”
Internationality of exhibition with impressive product displays meet visitors’ sourcing needs
Spanning 89,300 square feet in three halls, exhibiting companies showcased their latest technologies covering the entire material processing, product manufacturing and tools applications spectrum – ranging from foundry, casting, metallurgy and thermo process technology to high-performing precision and tooling solutions. Fan Hai, Chairman of The Selangor & Kuala Lumpur Foundry & Engineering Industries Association (SFEIA), who led a team of 30 industry professionals, noted: “Our delegation members consider their visit to be most beneficial.” Mr. Sumarsono, Director of Aulia Yasha Utama, said: “This event is good and it helps me to meet international companies as I was looking for a special kind of steel and found it here.” Imam Asrofi, Production Manager of Asian Profile Indosteel, stated: “This year’s indometal is better, it is also more specific than the last edition. I want to see new technology for machinery and managed to receive a lot of information from so many international companies here where the quality of products is guaranteed.”
Top industry players returned with bigger investment targets to improve market further
Dirk Boergmann, Commercial Sales General Manager of SMS Siemag, gave a presentation at the seminar on “Smelter as Driver of Metal Industry Development.” For him “Indonesia is an interesting market and given that there is a lot of demand and high consumption, import activities should be replaced for local investments, [as such] SMS Group is here to help across the whole process chain.” With abundant opportunities for foreign investors provide by indometal, Iben Rifa, President of Haltraco, remarked: “This is a good opportunity for newcomers to set up new foundry and work hand-in-hand with local companies to increase supply in the domestic market.”
Strategic partnerships forged and strengthened at indometal
DISA Wheelabrator held a contact signing ceremony with another exhibitor, Bakrie Tosanjaya, to expand their partnership in building a complete foundry line for automotive parts. Thomas Bloch, General Sales & Product Manager of DISA Industries A/S, stated: “We are pleased to be at indometal for the second time. With the increasing demand in Indonesia, DISA will provide state of the art technology, assisting and helping the industry to become market leaders within the automotive sector.” For Albert Sembiring, Managing Director of Jakarta Semikon and Denis Callegaro, Proposal Manager of OM Siderurgica, indometal provided them with “a lot of positive feedback from potential customers and a chance to increase business.”
Robust sales activities and positive response to new product introductions characterized successful participation
Eric Chen, Sales Manager of Rich Sou Technology Co.,Ltd., explained that “indometal is a great exhibition because the platform is very focused on the metal and steel industry. We are happy to be here and had already sold our products on the first day of the exhibition. Indonesia is a very good market for us to expand into and we will join again at the next indometal.” Commenting on the visitors’ keen interest on their new handheld metals analyzer for the scrap metal industry, Eric Lee, Territory Sales Manager of Oxford Instruments, stated: “indometal has helped us a lot as the traffic has been very good and we are really pleased with the show and look forward to returning again in 2016”.
Satisfied exhibitors concentrate on key growth sectors and plan to return at indometal’s next edition
Irham Yamami, Director of Mitra Prima Agung, said that “we are satisfied with the result. Indonesia is a very interesting market for foreign investors especially in the metal industry as infrastructure and the automotive industry is growing. We will join again on next indometal.” Also optimistic about the Indonesian market is Alexander Zeischka, Sales and Project Manager of Braun Maschinenfabrik: “As Indonesia is a massive growing market, we want to meet more customers who wish to enter the grinding and milling market with our expertise and will be at indometal again.”
The next staging of indometal is scheduled for autumn 2016 in Jakarta.