Inhance, a digital marketing agency that specializes in bringing complex science and technology to life, discussed what EXHIBITORLIVE 2015 participants should expect from the company:
You’ve seen our large, multi-touch murals at tradeshows around the world, and for the very first time, we’re bringing this high-impact platform to EXHIBITORLIVE.
We’re calling it our SMART Platform, and this dynamic, digital solution showcases complex products and brands in one environment. It is highly versatile, offering a broad spectrum of screen options for large and small tradeshows, training environments and briefing centers. Each solution is fully customizable, designed for optimal visual impact to attract, engage and inform your audience or tradeshow attendee.
We’re also bringing our #FreezeFrame Experience. This has been a highly successful booth attractor at E3 and EventTECH. Additionally, we’re bringing it to EXHIBITORLIVE for you to experience firsthand. This unique photo op uses an effect first seen in “The Matrix,” and involves an array of cameras synchronized to capture the subject at the peak of their jump and freeze time. It provides a sharable, memorable moment that connects attendees to your brand and then builds your brand exponentially as each video is shared and viewed via social media.
Inhance is part of the educational sessions for the first time. Kick off the show with the Event App Lab for Trade Show Managers and join CEO Penn Arthur, who will be moderating a discussion about how to tap into the power of YouTube. We all know video is quickly becoming the most powerful kind of content, and it’s essential to develop an engaging video marketing strategy. Dialogue with other tradeshow professionals and learn how to leverage your YouTube channel to achieve optimal impact.
The half-day workshop will also include discussions about how to effectively utilize LinkedIn, Salesforce and Google Analytics, all led by industry experts. It will take place on Sunday, March 1 from 1:00 – 4:30 p.m., with four rotating discussions for each topic, so you can participate in them all.
Finally, close out the show with President Mazi Farzam on Thursday, March 5 at 10:00 a.m., and explore how to Connect Innovative Experiences to Cloud-Based Content Management Systems. Business is moving to the cloud, and that means your tradeshow experience should, too. Put technology to work for you by building engaging user facing experiences that combine experiential hardware, high-quality content, badge scanning technology, cloud-based content management systems and metrics tracking. Discover the right balance of “wow” and technical to achieve the perfect attendee experience.
Contact us to schedule an appointment at our booth during exhibit hours, to explore all of our latest technology and discuss how we can bring your brand to life through multi-media storytelling.
After one visit to our booth, you’ll never look at event technology the same way again.