During Smart Monday at IMEX America, Meeting Professionals International (MPI) delivered initial findings of Phase 1 of a three-year study on industry corporate social responsibility (CSR) practices that will provide guidance to meeting professionals on benchmarks and effective practices to consider in their event design. The comprehensive study, commissioned by MPI, creates a global view of industry CSR by surveying the opinions of organizational leaders and exploring implementation practices of top venues, suppliers and consumers as well as aggregating critical information from hundreds of existing studies and white papers on CSR.
“CSR continues to be a focus of successful organizations and we must take the industry conversation beyond basic green efforts and into comprehensive planning and action,” said Bruce MacMillan, MPI president and CEO. “With these results, professionals are equipped to enact change based on the characteristics of their specific organization, impacting economic, social and environmental progress in their communities.”
The October 10 session, led by
In a review of more than 200 expert articles, case studies and websites, academic researchers from the UK Centre for Events Management at
The research suggests that for overarching best practice and to remove barriers to implementation, businesses and professionals should avoid a one-size-fits-all approach when considering resource allocation and tying CSR initiatives to business drivers. Using this report enables meeting and event professionals to learn and determine whether their organization should employ a shareholder, stakeholder or societal approach to CSR based on their own CSR drivers. The research also outlines clearly three areas of implementation practices for all elements of social responsibility, and breaks them into “must,” “should” and “can” opportunities.
Phase two of the research includes in-depth interviews and surveys, which will involve responses from all levels of experience and various industries. Data collected will be further analyzed and presented as a final report at the World Education Congress in
“These indicative findings give an insight into the complexity of CSR, with the research happening right now worldwide, we will be able to see what industry pioneers consider will be the drivers, values and importance of CSR in the present and future,” said Musgrave.