Intellitix has launched into the exhibition market by deploying its RFID access-control technology at Fantasy Football Fest.
The inaugural event took place Aug. 18 and 19 at the Atlanta City Convention Centre and was staged by ReedPOP, the boutique pop culture-focused division of Reed Exhibitions. Thousands of ticket-holders in attendance were issued with wristbands featuring an RFID chip that was used to validate their right-of-admission. To enter the exhibition, fans validated their wristbands on one of the 10 custom-built Intellitix entrance portals capable of processing 2,500 people per hour.
There might have been lines for autographs of NFL stars, such as Michael Vick and NFL Hall-of-Famer Jim Kelly, there were never any to enter.
“Secure and fast access control is the first step on a long road of new possibilities that RFID presents,” said Ross Hollman, CEO, Intellitix US. “Whether it’s the potential for exhibitors to instantly connect and communicate with attendees, the huge marketing benefits from social media amplification or revenue generating cashless payment systems, this is the start of a new era in the exhibition and event market.”
The fast, secure entry proved beneficial for more than just fantasy football fanatics.
“As an organizer of very large scale events, the ability to move people in and out of the event easily, safely and securely is of utmost importance, and Intellitix is the best solution for accomplishing that goal I’ve used,” said Lance Fensterman, global vice president, ReedPOP.
ReedPOP is a boutique group within Reed Exhibitions and exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands to celebrate popular culture throughout the world. The ReedPOP portfolio includes New York Comic Con, Chicago Comic & Entertainment Expo, Star Wars Celebration and UFC Fan Expo.
Intellitix is a global provider of RFID access control and cashless payment systems for live events. Since 2011, Intellitix has activated more than 2 million RFID tags at festivals in North America and Europe. The technology cut queues to a minimum, eradicated ticket fraud and unwanted resale while remaining reliable. With offices in the United States, Canada and the United Kingdom, the company also specializes in cashless payment systems and social media integration.