InterBev, a well-known tradeshow for beverage trends and innovations in North America, will split into InterBev Beverage and InterBev Process. NürnbergMesse North America, a subsidiary, dedicated to providing focused, global business opportunities for North American tradeshow exhibitors and attendees, has divided the InterBev product coverage into two targeted shows.
An already well-established and highly regarded show in the U.S. market, InterBev is arranging for the future by making a separation between individual product categories very clear. As a result, exhibitors can efficiently present their offerings to closely defined target groups. Starting this year, InterBev Beverage will be held in Chicago from Jun. 10-13 followed by InterBev Process in September 2015.
The two shows offer new, target group-specific venues for beverage wholesalers, retailers and online dealers, and for manufacturers and buyers of capital goods. Both shows will be held together with other events in order to provide maximum benefit and incentive for both exhibitors and attendees.
InterBev Beverage will be held every year together with FMI Connect, an international show for the food retail trade. This year the show will be sponsored by the American Beverage Association (ABA). InterBev Beverage canvasses the entire beverage consumption market, from the beverage itself to marketing to point-of-sale equipment, and serves as an important event for beverage retailers, nationwide and regional trade and grocery chains, independent representatives and online beverage dealers. About 100 exhibitors will present to around 2,000 trade attendees solutions for all aspects of sales-ready beverages and their presentation to the consumer. Exhibitors expect that most of the 15,000 FMI Connect attendees will also visit InterBev Beverage.
InterBev Process is a new, goal-oriented show for the beverage industry kicking off Sep.15-18 in Chicago and will thereafter be held every other year together with PROCESS Expo, North America’s leading tradeshow for the food and beverage industry. InterBev Process as a capital goods show covers the entire beverage industry value creation chain, from raw materials to technology to packaging and logistics. About 150 exhibitors will present their solutions and innovations to some 2,000 trade attendees as well as a large part of the approximately 21,000 attendees of PROCESS Expo.
The two new InterBev divisions work perfectly in the NürnbergMesse Group portfolio due to its recognized expertise for the beverage and packaging industries.
“We are very glad that with InterBev Beverage and InterBev Process, we can draw on the extensive experience of the NürnbergMesse Group in these areas. With BrauBeviale, FachPack and BIOFACH, we have three major shows from which these two new shows can draw great benefit,” said Andrea Paulinelli, director, InterBev.
In the late 1970s, the beverage industry found a tradeshow home at BrauBeviale in Nuremberg, Germany. In 2014, BrauBeviale is the world’s leading capital-goods show for beverage production and will be held Nov. 11-13. It will bring together an extensive range of around 1,300 exhibitors of raw materials, technology, logistics and marketing ideas with approximately 33,000 attendees who are looking to invest.
FachPack is one of Europe’s most highly held packaging shows, and in 2015 will offer a wide variety of solutions around beverage packaging and logistics.
BIOFACH, the world’s leading trade fair for organic food, also makes its name in the beverage market with a focus on organic beverages.
“So that gives us a great starting position for InterBev Beverage and InterBev Process to become the place where industry meets for the beverage trade and industry in North America,” said Paulinelli.