Organizers of the Interbike International Bicycle Expo announced that they have signed a three-year agreement with the Mandalay Bay Convention Center (MBCC) to host their tradeshow beginning in 2013 and continuing through 2015.
Interbike believes that the move to the MBCC will provide exhibitors with improved ROI and deliver an enhanced experience for its attendees. The popular OutDoor Demo product testing event, held for the two days preceding Interbike, will remain at the Bootleg Canyon venue in nearby Boulder City, Nev.
Interbike 2012 is shaping up to be one of the largest shows in years. Several manufacturers that were not at Interbike in previous years have re-committed to the 2012 show in Las Vegas. Another indicator of the momentum building for 2012 is the number of exhibitors that increased their booth space.
“Moving to the MBCC will allow us to create an even more dynamic event for the market,” said Pat Hus, managing director, Interbike. “Our goal for the show is the constant pursuit of improvement, and this is a vital step in that quest. We’re looking forward to being able to reinvent the show by adding more events, celebrations and providing more riding opportunities with the expansive outdoor areas at the MBCC.”
The MBCC will also allow the Interbike team and its exhibitors the opportunity to create a new floor plan with product-segmented neighborhoods and better traffic flow patterns making it easier to shop the show. Exhibitors will benefit in 2013 from an improved move-in and move-out experience due to the increased number of loading docks and freight doors.
The 2013 Interbike show will be held from September 18-20, 2013, and the OutDoor Demo event will run September 16-17.