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Mash Media, the new owner of International Confex, announced Oct. 3 that it will be encompassing the Live Experience exhibitors into the main body of the show for 2014. This will enable both exhibitors and buyers from the live event industry to become an integral part of the exhibition.

One undiluted show will allow exhibitors to sit alongside targeted speaker content and dedicated features without the confusion of different branding, entrances and registration points.

There’s a place for production services right at the heart of International Confex,” said Donna Bushell, event director, Mash Media. “Olympia is the perfect place for an exhibition with such a broad portfolio and we want to make sure all of our exhibitors have an equal opportunity to engage with the full set of visitors.”

International Confex takes place in the Grand Hall, Olympia in London on March 12-13, 2014.

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