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International Dragon Award delegates delve into culture in Kuala Lumpur

Delegates of the four-day 2013 International Dragon Award (IDA 2013) annual conference held at the Kuala Lumpur Convention Centre (KLCC) were given a brief respite from their busy program and a hands-on experience of eight Malaysian arts and crafts with the KLCC’s presentation of its complimentary “cultural showcase.”

With the melodious sounds of the gamelan (traditional Malay orchestra) in the background, the more than 5,000 local and international participants from over 16 countries, including China, Taiwan, Hong Kong, Korea and Australia, had their hands full at batik painting, basket weaving, wood carving, songket weaving, pewter-smithing, henna-painting and Chinese calligraphy for a brief but enjoyable insight into the country’s rich and diverse cultural heritage.

The unique cultural showcase was offered as part of the KLCC’s free value-added program for event planners of international association meetings. The package also included site inspections, pre-function meetings, a cocktail reception or media conference fully hosted by the KLCC and 10 tickets to the PETRONAS Twin Towers’ Sky Bridge for a truly birds’ eye view of the iconic KLCC and its surroundings.

The IDA is a Chinese life insurance and financial services industry event that honors insurance and financial professionals.

The KLCC is a component of the Kuala Lumpur City Centre and is managed and operated by Convex Malaysia Sdn Bhd, a joint-venture company between Kuala Lumpur City Centre (Holdings) Sdn Bhd and AEG Ogden Pty Ltd, Australia.

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