inVNT, a live events agency that supports brand messaging for companies and trade associations, has announced that it produced a combined media event and interactive consumer-facing experience for Gatorade the week leading up to Super Bowl XLVI in Indianapolis, Ind., on February 5.
inVNT helped plan, produce and execute an event showcasing the leading sports drink brand’s testing of rookie football athletes in its Gatorade Sports Science Institute (GSSI) testing lab.
The event consisted of a 3,500 square-foot experience in which a portion was dedicated to athlete testing and a portion dedicated to a consumer experience, which highlighted the newest Gatordate “WIN FROM WITHIN” commercial.
inVNT worked alongside Gatorade’s marketing team and PR partner agency to ensure that the look and feel of the event was consistent with Gatorade’s brand messaging. inVNT also produced Gatorade’s media event at the 2011 Super Bowl Media Center in Dallas, Texas, as well as the 2010 Super Bowl Media Center in Ft. Lauderdale, Fla.
“The Gatorade brand is synonymous with performance excellence, and we feel honored that they chose inVNT to make their brand stand out with an event that truly pushed the limits and had a lasting impact on everyone in attendance,” said Scott Cullather, founder and managing partner of inVNT.
