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Messe Berlin (Singapore) Pte Ltd signed a three-year contract with Marina Bay Sands for ITB Asia, a B2B tradeshow and convention for the travel industry.Starting in 2014, the next three editions of ITB Asia will take place at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. Upcoming dates are Oct. 29-31, 2014; Oct. 21-23, 2015; and Oct. 19-21, 2016.

As ITB Asia’s official hotel partner, Marina Bay Sands will host international buyers, the opening receptions and VIP C-suite lunches as well as provide a convenient and integrated experience by offering free Wi-Fi to all delegates.

“Marina Bay Sands offers ITB Asia a unique value proposition, including accommodation for attendees as official hotel partner and world-class conferencing facilities as official venue,” said Nino Gruettke, executive director, ITB Asia.

“The venue’s prominence together with ITB Asia’s reputation as a leading trade show will help to attract and grow leisure, MICE and corporate industry partnerships. This partnership also provides ITB Asia with the space we need to grow this industry platform over the next few years, and expand our exhibition and conference programme to reach out to more delegates and exhibitors worldwide.”

The collaboration between ITB Asia and Marina Bay Sands will help build the level of quality participants by inviting an additional 100 of the top worldwide buyers from leisure, corporate and MICE (meetings, incentives, conventions and exhibitions) industries, to the existing ITB Asia Hosted Buyers Programme.

Committed to keeping delegates at the forefront of travel-tourism developments, ITB Asia will also increase its investment on the conference program component to provide attendees with more quality content that addresses the opportunities, trends and potential issues faced by the industry.

“This three-year partnership with ITB Asia is a very powerful testament of our commitment to remain the No. 1 business and leisure destination in Asia,” said George Tanasijevich, president and chief executive officer, Marina Bay Sands. “With ITB Asia’s long standing reputation and extensive reach throughout the region, we are very confident that this partnership will solidify our leadership within the MICE industry. We are very privileged to be chosen as a partner and we look forward to delivering an exceptional Marina Bay Sands experience through ITB Asia.”

Each October, the tradeshow attracts over 8,000 participants from more than 90 countries, allowing delegates to ‘meet the world in three days.’

For more information on ITB Asia, visit www.itb-asia.com/en/EventsAndConferences/index.jsp.

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