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Jessica Cox Inspires at EDPA Access 2024

(Image of Jessica Cox delivers her inspiring keynote at EDPA Access 2024, held at the Hyatt Regency Indian Wells in Palm Desert, California. Her custom airplane seat with the phrase “Think Outside the Shoe” highlights her message of resilience, adaptation, and innovation. Photo by Mark Hebert, Exhibit City News.)

Jessica Cox’s Keynote Challenges the Industry to Embrace Accessibility and Redefine Possibilities

by Mark Hebert, Exhibit City News

 

Jessica Cox, the first armless pilot in aviation history and a Guinness World Record holder, captivated the audience during her opening night keynote at EDPA Access 2024, held December 3 through 5 at the Hyatt Regency Indian Wells in Palm Desert, California. The event marked the 70th anniversary of the Experiential Designers and Producers Association and brought together professionals from across the exhibit and events industry to share insights, innovations, and celebrate the theme “Innovate. Elevate. Collaborate.”

Breaking Barriers and Redefining Limits

Born without arms due to a rare condition, Cox has spent her life redefining the possible. Using her feet, she performs tasks that most accomplish with their hands—flying planes, driving cars, and even earning a black belt in Taekwondo. Her achievements are a testament to resilience and ingenuity, inspiring millions around the world as a motivational speaker and disability advocate.

During her keynote, Cox recounted her journey to becoming a pilot, emphasizing the determination and creativity required to adapt to a world not designed for someone like her. “We all face challenges,” she said. “The question is, how do we approach them? Are we willing to think differently and adapt?”

A Call for Accessibility in Tradeshows

Cox used the platform to challenge industry professionals to think critically about accessibility in tradeshows and events. She emphasized the importance of intentional design that accommodates individuals of all abilities.

“Tradeshows are about showcasing ideas and innovation,” Cox said. “But they also need to consider who those innovations are for. Wider pathways, accessible signage, and thoughtful interactions—these small changes can create an inclusive environment where everyone feels welcome.”

Her comments struck a chord with the audience, prompting discussions about how the tradeshow industry can embrace universal design principles. Attendees were reminded that accessibility is not just a moral imperative but a critical aspect of experiential design.

Lessons in Persistence and Creativity

Cox illustrated her points through powerful personal anecdotes. One highlight of the evening was a live demonstration, where Cox used her feet to open a can, showcasing how creativity and persistence can transform obstacles into opportunities. This hands-on moment captivated the audience, driving home the importance of adaptability in both life and business.

Her story of learning to fly was particularly moving. Despite skepticism from others and physical challenges, Cox trained with specially modified controls and became the world’s first armless pilot. “Flying symbolizes freedom,” she shared. “It’s about pushing boundaries and proving to yourself that you can achieve the impossible.”

An Interactive and Memorable Experience

Cox’s keynote wasn’t just inspirational—it was interactive. She invited volunteers to attempt tasks without using their hands, fostering empathy and a deeper understanding of her experiences. These activities sparked laughter, camaraderie, and a sense of shared purpose among attendees.

The session concluded with a powerful message: “Inclusion isn’t just an ideal; it’s an action. It’s about creating spaces where everyone, regardless of their abilities, feels they belong.”

Looking to the Future of Experiential Design

As EDPA celebrated 70 years of creativity and innovation, Cox’s keynote set the tone for the event’s forward-looking agenda. Her call for greater accessibility and inclusion reminded attendees of the transformative power of design when it is inclusive and purposeful.

Cox’s presence at EDPA Access 2024 was a poignant reminder that resilience and adaptability can overcome even the most daunting challenges. Her story encouraged industry leaders to think beyond traditional constraints and embrace innovation that serves everyone.

By the end of the evening, one sentiment was clear: Jessica Cox didn’t just inspire—she challenged an industry to be better.

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