Meetings industry representatives and communications/advocacy experts from the Joint Meetings Industry Council (JMIC) will be gathering at EIBTM in Barcelona to explore new strategies for advancing industry profile with key audiences.
Taking place on Nov. 17, the day-long conference will combine presentations on political, professional and media perspectives and practical case studies on successful communications initiatives with workshops. In the workshops, participants will review communications and advocacy initiatives currently underway, exchange information on individual strategies and consider opportunities to better align and promote key industry messaging.
“As an industry, we have a strong argument about the value of the industry and a growing body of research-based evidence that documents this but have had very limited success in delivering this message where it really matters, namely amongst government and community audiences who are shaping the future of the industry,” said Philippe Fournier, president, Joint Meetings Industry Council. “Through this conference, we will be able to compare strategies amongst a variety of industry organizations and accelerate the development of a more consolidated approach to addressing influential groups like government who need to see this if they are to take us seriously.”
Providing a forum for information exchange amongst industry groups for over 50 years, JMIC has become more engaged in the process of articulating and delivering industry messages as well as the mechanisms for documenting the value of the industry.
“Success in communicating demands a sustained and consistent initiative, and that is what we are now encouraging and supporting as an organization,” said Fournier.