Innovative FOTO, the largest full service designer, manufacturer, operator and distributor of digital imaging photo booths and kiosks in the U.S., has hired Joel Martin to be the director of innovation and media sales for their Digital Experiential Media Network (DE), a new division responsible for ad agency campaigns, experiential activations, digital programmatic advertising, and any tradeshows related to brands.
Formerly head of experiential at Brightbox, Martin has dealt with ad agencies, international business development and media. Before that, he was the director of events for two years handling relationships such as DPAA, the Digital Video Advertising Association, ICSC Shows, NRF Retail Show, IMEX, ILEA, MPI, PCMA, VidCon, InfoComm, MobileMarketer.com, and the Mobile Marketing Association.
“We are really excited to have Joel Martin to help drive and expand our new Digital Experiential Media Network division,” says Stephen Williams, Innovative FOTO senior director. “With Joel’s extensive experiential media background, he brings depth to our team and is key to our long term success of DE Media Network.”
The DE Team will be reaching out to ad agencies, brands, and shows about teaming up and using the most versatile, digital experiential/advertising kiosk network available to create unforgettable, one-of-a-kind, immersive experiences. They construct unique, personalized, branded memories for customers through a fun multi-sensory experience and by leveraging the power of pictures, video, social media, signage and souvenirs, they believe they are forging and embedding branded memories that will last forever.
Says Martin, “I am excited to join the new advertising division of Innovative FOTO. I can see many crossover opportunities with the tradeshow industry using our digital screens in venues to promote upcoming shows, tours, and conventions,” adding, “We have had a busy month launching the division already exhibiting at Digital Signage Expo and doing our first campaigns. I’m looking forward to working with the show industry in general in the coming months.”
Based in Salem, New Hampshire, Innovative Foto is wholly owned under DNP Imagingcomm America Corporation (DNP IAM), but still operates as Foto Fantasy, Inc. DNP Imagingcomm is a publically traded company with $15 billion dollars in annual revenue and 45,000 global employees. With more than an 80 percent market share, their photo booth “real estate” is unmatched–more than 2,400 booths in North America operating at indoor and outdoor venues since 1995–dominating malls/shopping centers, retail, movie theaters, amusement parks, zoos, aquariums, museums and tourist destinations with a fleet that yields nearly 30 million interactions annually. For more info, visit http://dxmnusa.com.
