As Malaysia’s leading convention facility offering world-class services to an international clientele, the Kuala Lumpur Convention Center (KLCC) is increasing its engagement with China as more China-based companies look at off-site locations for their meetings.
Toward this end, a three-city China road show to Beijing, Shanghai and Guangzhou has been organized by the KLCC’s Team Malaysia partner, Malaysia Convention & Exhibition Bureau, and provides an ideal platform for the KLCC to further increase awareness of its facility and services to potentially large clientele. To facilitate better networking with the target market, the KLCC has ensured that all relevant corporate materials, including its corporate video and business presentation, are in Mandarin as well as the presence of Mandarin-speaking marketing staff.
While China and Malaysia enjoy an established and cordial relationship, Malaysia remains a relatively new destination for China’s business tourism organizers.
Malaysia offers a safe and stable political climate, world-class infrastructure and a well-established service and hospitality industry. Malaysia, being a multi-ethnic, multi-cultural and multi-lingual melting pot of Malays, Chinese, Indians and aboriginal people, such as the Orang Asli, Dayaks, Ibans and Muruts, offers a kaleidoscope of unique experiences.
“Included in this exciting mix are choices for pre- or post-conference tours, from exploring 130 million-years-old rainforests and climbing the 13,435 foot Mt. Kinabalu in Sabah, East Malaysia, to heritage and shopping tours while enjoying a multi-ethnic cultural and culinary feast in-country,” said Monica Lim, meetings and events sales manager, KLCC. “And, of course, as one of the most value-for-money destinations in the Asian region, the lower cost of doing business makes it a worthy investment without having to cut costs or compromise on the delegate experience.”
According to the International Convention & Conference Association’s 2011 Country and City Rankings Report, Kuala Lumpur surpassed Asian counterparts Hong Kong and Shanghai to improve on her global city ranking by two places. Kuala Lumpur ranks as the 21st most popular city for international meetings and fifth among the Asia-Pacific and Middle East region.
In addition, Malaysia continues to see strong exhibition growth. The 2011 UFI Trade Fair in Asia reported the country recorded the third-highest growth in the region for exhibition space sold. Since opening in June 2005, Chinese companies that have held events at the KLCC include the China International Travel Service, Perfect China and the China-based operations of Novartis, Johnson & Johnson and AstraZeneca, which together attracted more than 12,300 delegates.