AEG Facilities-operated Los Angeles Convention Center (LACC) announced the launch of its new website, lacclink.com. The new website features extensive content and resources for clients and attendees in a streamlined interface.
This technologically advanced tool serves as a major communication platform for LACC’s clients, guests, employees and partners. It creates an intuitive, user-friendly site crucial to enhancing user experience and engagement.
“Enhancing the website is in tandem with our overall commitment to excellence and goal of upgrading the facility on all levels”, said Brad Gessner, senior vice president and general manager, LACC. “We are thrilled to offer our audience a high-functioning, easy to navigate website.”
Integrated into the website are the facility’s social media accounts. Tied into the Convention Center’s social media campaigns, these have become a vital element of the LACC’s marketing plan, and provide the audience with real-time updates, green tips, event photos and industry news.
Also introduced are mutually beneficial marketing partnerships with clients to boost both event and facility exposure. Clients can feature extensive event descriptions and photos on the LACC website, with the option to co-promote the event via social media.