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Leadature helps solve exhibit manager’s problems

PRMconnectLeadature from PRMconnect, the technology solution that continues to improve the lead capture and e-literature process, now has multi-lingual functionality. Recently introduced at a show in Italy, the new feature allows users to self-select the language they want to converse in.

In its debut launch, Leadature functioned simultaneously in Italian, French, German, Greek and English. Users used a simple touchscreen interface to select their language of choice, which was reflected in both the on-site experience and in the literature they selected.

“Our clients consider Leadature an essential tool in their attendee interaction, measurement and post-show follow-up and wanted to use Leadature across their entire global program,” explained Dean Hills, PRMconnect’s Digital Strategist. “Adding multi-lingual functionality removes another barrier for the international exhibitor, and helps unite their entire program and associated measurement data into one database, which is a powerful tool.”

Leadature frees exhibitors from simple capture boxes and yesterday’s lead tracking limitations while connecting them in real-time with their leads and data captured. Exhibit managers are using Leadature to capture and qualify leads, instantly notify field sales representatives, distribute e-literature, and generate instant metrics.


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