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Licensing Expo enters 35th year with exhibitor increase

Licensing Expo, the world’s largest and most influential licensing industry event, noticed an expanded lineup of new exhibitors for 2015.

Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the Expo takes place on June 9-11 at the Mandalay Bay Convention Center, Las Vegas.

This year, 150 new exhibitors will join the 2015 lineup, including A&E Networks, C3 Entertainment, Inc., Chronicle Books, Fine Art America, Global Trademark Licensing Ltd., Hot Pickle, Imperial War Museums (IWM), The Licensing Shop, Inc., Major League Baseball Players Association, Mondo TV, National Museum of the Royal Navy, Natural History Museum, Nintendo of America Inc., One Entertainment, The Royal Ballet, Sean Danconia, The Shakespeare Birthplace Trust, SkyMall, Smiley, Xavier Games and YouTube with a pavilion of their brand partners.

More than 450 companies will exhibit at the Expo, many with larger spaces to showcase their expanded brand portfolios. Returning exhibitors include Activision, Authentic Brands Group, BBC Worldwide, Beanstalk/Blueprint/Tinderbox, Boy Scouts of America, CBS Consumer Products, Cherokee Global Brands, Hasbro Global Licensing & Publishing, kathy ireland Worldwide, King Features, The Licensing Company, Nickelodeon, Sequential Brands, Twentieth Century Fox Consumer Products and WWE.

“New exhibitors join Licensing Expo to find fresh partnerships that will extend their properties into previously unexplored territories and product categories. Unique and spontaneous business happens throughout the show floor – it’s where new partnerships are created and existing ones strengthened,” Jessica Blue, vice president, Licensing Expo.

What some of new exhibitors are saying about Licensing Expo:

Chaim Pikarski, executive vice president of C&A Marketing, Inc.: “Our goal is to bring the SkyMall brand back to its roots, back to the brands, products and technology that relate to all travelers. We identified tremendous interest from the licensing industry, ranging from strategic retail alliances, to branded products and cross branding, as well as promotions and ‘pop-up solutions.’ Our vision for the brand is to raise the profile of SkyMall while connecting with today’s travelers. Exhibiting at Licensing Expo will help us create the partner relationships necessary to reach our expectations.”

Maximillian Polhill, creator, Xavier Games: “After creating and launching the brand in the digital space, I’m very excited to now showcase Stellar Alien to a new, global audience. The characters in Stellar Alien have established personalities that I think children, and even people of all ages, can relate to, and the Licensing Expo is the ultimate place to do it.”

Registration for the Expo can be found at www.licensingexpo.com/registerhere.

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