MAGIC MARKET WEEK, the largest global market week for contemporary apparel, footwear and accessories, and Licensing Expo, a meeting place for brand owners with consumer goods manufacturers, licensees and retailers, announced a collaboration to cross-promote attendance at the two complementary trade events this year.
Uniting the most influential fashion retail decision makers and the world’s leading and most innovative fashion brands, MAGIC MARKET WEEK connects over 5,000 fashion brands with more than 65,000 visitors twice a year.
Representing the $230 billion licensing and brand extension marketing, Licensing Expo draws more than 5,000 fashion, character, entertainment, art and consumer brands from 420 exhibitors and more than 15,000 attendees.
Through the newly established agreement, exhibitors and attendees of both shows will doubly benefit. MAGIC MARKET WEEK will expose current and emerging fashion trends while Licensing Expo will promote and inform of licensing and brand extension opportunities.
“Considering that licensed fashion brands generate an estimated $40 billion in retail, collaboration with the largest fashion trade show in the world makes perfect sense for Licensing Expo. This is going to bring many benefits to both sets of exhibitors,” said Chris DeMoulin, president of licensing and executive vice president of customer development, MAGIC MARKET WEEK. “Our exhibitors can attend MAGIC MARKET WEEK to seek out the latest trends in the market, and every MAGIC MARKET WEEK exhibitor and attendee could find a potential licensing partner by attending Licensing Expo.”
This collaboration is hoped to benefit not only the two trade events, but also customers as well as other fashion brands looking to expand their business.
Tommy Fazio, president, Project and MAGIC, added, “As more and more fashion brands look to licensing and collaborations to expand their business, we see this partnership with Licensing Expo as a great opportunity for all of us to facilitate our customers being inspired, making those connections and sparking ideas which lead to growth.”
MAGIC MARKET WEEK will take place Feb. 18-20 at the Las Vegas Convention Center and the Mandalay Bay Convention Center in Las Vegas. Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will also be held at the Mandalay Bay Convention Center in Las Vegas on Jun. 17-19.