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Lillian Shen CORT EDPA NorCal Workshop
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Lilian Shen to Teach Social Media Upskill Workshop for EDPA NorCal

EDPA Northern California invites all it’s members, colleagues, families and friends to stay strong, and stay in the game. While unprecedented times call for unprecedented changes, it is important to up our game in social media in continuing to maintain & enhance meaningful connections. To achieve those goals, they are hosting a virtual workshop on May 8. The workshop will be led by Lilian Shen, director of marketing at CORT. She will help you to expand your social media knowledge, acquire new skills and learn how your business can benefit from improved use of social media.

LEARN KEY STRATEGIES ON:EDPA NorCal zoom seminar 5.8.20

• How to create true connections?

• How to prospect in the current times?

• How to measure success?

• Differences between B2B & B2C social media marketing

With unemployment rates skyrocketing and profits plummeting, companies must do everything they can to survive the pandemic. In order to keep your business afloat, you need to employ new strategies and improve certain aspects of your business.

The key skill to master during social distancing is social media.Creating a presence on social media sites makes ourselves and our businesses more visible with real human interactions. Online visibility using targeted content or social media advertising attracts a wider audience of potential clients. Customer interaction is easier with social media thanks to 24 hour activity, and engaging content such as photos and videos. Once users are engaged they are more likely to visit the company’s page or website and increasing the traffic.

Do you already have a good knowledge of social media and want to make more personal connections? Are you a total newbie who needs to learn to prospect online from A to Z? Our workshop will help you achieve your social media goals. With the aim of helping businesses to stay connected during this period of uncertainty, this online workshop will help you gain a deeper understanding of B2B and B2C social media marketing and learn to measure success.

Furthermore, if you have a well-developed social media marketing strategy, the return on investment can be significantly higher than traditional marketing, due to the low cost of social media. Our Social Media Upskill Workshop is here to help you accelerate your social media journey.

Now is the time to get ahead of the game; learn to use social media to your advantage and stay connected during this time of isolation. To register for the May 8 webinar, visit: tiny.cc/socialmediaupskill

As creators of events that enrich businesses & communities, our industry’s passion to foster & deepen human connections will find more relevance than ever before in the coming back. Until then…STAY STRONG, STAY SOCIAL & STAY CONNECTED!

Founded in 1954, The Experiential Designers and Producers Association is recognized internationally and serves thousands of professional members representing more than 300 corporations across 18 countries. Each year, the EDPA drives industry education programs and professional networking events through our regional chapters. We also bring together members and thought-leaders from around the world. For more info, visit www.edpa.org 


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