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For the second consecutive year, Association Forum of Chicagoland is the exclusive association partner of Lippman Connects’ June 26 Attendee Acquisition Roundtable (AAR) and the July 24 Exhibit Sales Roundtable (ESR) in Chicago.

Association Forum “advances the professional practice of association management” while Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals.

“I’m pleased to continue this beneficial partnership with Association Forum to produce the Attendee Acquisition Roundtable and an Exhibit Sales Roundtable in Chicago,” said Sam Lippman, president, Lippman Connects. “For any organization that targets associations, partnering with Association Forum to reach beyond the D.C. market is an important part of that equation.”

AAR is a one-day, invitation-only workshop, where an intimate group of event marketers learn from peers and subject matter experts to apply the latest tactics and technologies to find, attract and retain attendees. This year’s program includes contributions from experts representing asp, Association Forum of Chicagoland, CompuSystems, Exhibit Surveys, mdg, Trade Show Executive and Visit Orlando. In addition to an updated Attendee Acquisition Resource Book, AAR participants will also receive a copy of the recently published Attendee Acquisition Metrics and Practices Survey, produced by Lippman Connects and Exhibit Surveys.

“We’re thrilled to partner with Sam and Lippman Connects to provide our membership with this executive-level programming for the meetings, convention and exhibition industry,” said Christy Spahn, CAE, director of sales and sponsorship, Association Forum. “As a past attendee of these programs, I know first-hand of the tremendous value that these exclusive roundtables will offer our membership.”

ESR provides an intimate group of exhibit and sponsorship sales and service professionals the opportunity to meet, network and learn from peers and a select group of subject matter experts in a hands-on, interactive format. Expert contributors from Association Forum of Chicagoland, Exhibit Surveys, EXPOCAD, Freeman, mdg, NTP, and Trade Show Executive will share best practices and brainstorm new ideas to help attendees strengthen their exhibit sales and sponsorship programs. In addition to an updated Exhibit Sales Roundtable Resource Book, ESR participants will also receive a copy of the recently published Exhibitor and Sponsorship Sales Metrics and Practices Study, produced by Lippman Connects and Exhibit Surveys.

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