Live Marketing honored with two BMA Tower Awards

Live Marketing, an integrated engagement marketing agency, has earned two 2011 Tower Awards, a Gold and a Silver, from the Chicago Chapter of the Business Marketing Association (BMA).

Live Marketing earned the Gold Award for an experiential marketing program it created and implemented for Intel in conjunction with The Women’s Conference® 2010. The Silver Award recognized a custom social media portal microsite that Live Marketing designed and produced for the 2010 National BMA Conference.

The Intel experience at The Women’s Conference® 2010 communicated how Intel empowers women and girls to reach their full potential through a diverse range of training and programs. This multi-faceted program included fireside chats with dynamic, successful women who shared insights into achieving one’s full potential, as well as an invitation to contribute in a group collaborative art project.

For each art project participant, Intel made an honorary donation to Orphans Overseas, an organization that supports children and families worldwide.

Over 1,200 women took part during the two-day event and $5,000 was donated to the charity.

For BMA’s National Conference, Live Marketing designed a multi-tier social media aggregator microsite that integrated with and enhanced the event experience. The solution, envisioned as a dashboard, provided attendees and non-attendees with single location access to real-time live tweets with the conference hashtag; conference videos; a Flickr photo gallery; conference blog posts; LinkedIn group and subgroups; and a link to the event agenda. Conference general sessions also streamed live to the site extended content to non-attendees in 31 countries.

The annual Tower Awards competition, sponsored by the Chicago Chapter of BMA, recognizes exceptional business-to-business marketing campaigns. Winners were announced at an awards ceremony and gala held May 11 in Chicago at the Hotel Sax.