Live Marketing—an award-winning tradeshow engagement agency and WBENC-certified woman-owned business—and its client, Philips, were awarded a Silver Stevie Award in the Brand Experience of the Year category for B-to-B marketers.
The winning entry highlighted Philips event marketing campaign at RSNA (Radiology Society of North America) 2018, where immersive experiences and intriguing storytelling humanized the cutting-edge technology of Philips new product portfolio.
Judges were impressed by the campaign’s combination of high-tech experiences and live presentations to drive engagement and increase leads, calling the results “remarkable.” Philips generated dramatic year-over-year increases in leads, executive meetings, and VIP booth tours. The panel of judges commented that the exhibit experiences were both “an excellent example of storytelling and adding a human touch to bring a brand to life” and “a fun way to engage your audience.”
The exhibit and surround strategy emphasized Philips focus on integrated solutions for seamless care, designed to help health systems meet the quadruple aim of better outcomes, improved patient and staff experience and lower cost. Each area used live presentations and hands-on demos to immerse attendees in Philips solutions—from the patient perspective.
A tailored curriculum of presentations, featuring customers and thought leaders, attracted crowds in the PhilipsLive Forum. Among Live Marketing’s contributions was the implementation of the “Seamless Radiology Experience,” an interactive HoloLens activity to present six patient stories across the healthcare continuum. Attendees used a HoloLens headset to engage with holographic animations, images, and an embedded customer survey. After completing the experience, brand ambassadors directed attendees to specific radiology areas of interest inside the booth.
“The team focused on storytelling to deliver an engaging attendee experience and showcase the power of smart systems, software and services working together to solve the most pressing issues confronted by imaging professionals and healthcare systems,” says Edward Gala, head of brand, communications, digital and events marketing for Philips North America. “Working with best-in-class partners, we raised the bar by combining our live event expertise with a digital toolbox to drive traffic, engage attendees and reinforce the Philips brand.”
The American Business Awards received over 3,800 nominations this year. “The nominations submitted to The 2019 American Business Awards were outstanding. They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape,” says Michael Gallagher, president and founder of the Stevie Awards. Details about The American Business Awards and the list of 2019 Stevie winners are available at www.StevieAwards.com/ABA.
As an award-winning agency, Live Marketing creates, delivers, and activates trade show engagement strategies (live + digital). For 40 years, Live Marketing has produced experiences that create results for its clients—from start-ups to flagship brands in all verticals. For more info, visit www.livemarketing.com.
