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Live Marketing, an integrated engagement marketing agency, responded to “Which technology tool is right for my booth?” with its Trade Show Technology Face-Off report.

“Our customers rely on us to help them stand out on the show floor. As new technologies emerge, we monitor potential applications, ease of use and price point. That way, we are ready to move as soon as a technology becomes a viable option,” said Kristin Veach, senior vice president of marketing and business development, Live Marketing.

A quick-read, the guide helps marketers jumpstart their exhibit technology planning and decision-making process. From augmented reality to Vine—and from OLED to NFC—the report shares pros and cons, identifies characteristics of successful applications and provides other information on10 technologies. Marketers who read the report will be better equipped to select the best technology to attract attendees, and generate leads and sales in their booth, according to company officials.

The release of Trade Show Technology Face-Off coincides with Live Marketing being named to the Event Marketer IT List of the top 100 event agencies worldwide for the eighth consecutive year.

Live Marketing’s 2013 Trade Show Technology Face-Off is available free to all members of the exhibit and events industry. It can be found at www.livemarketing.com/faceoff.

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