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More than 5.000 additional attendees in the Chinese medical community were reached at the European Hypertension Meetings Congress held in Barcelona thanks to live streaming. AIM Group has organized the ESH Congress from its very first editions, with goals through congress after congress to enable innovative approaches, grow attendance and attract new sponsors. The 2018 edition, in particular, had the objective to broaden the association’s reach, opening up new markets and mindsets while maintaining its high scientific and experiential levels. The idea was to go beyond physical borders and creating an articulated project connecting the congress held in Barcelona and the Chinese health professionals community.

“The presentation of the guidelines for the management of arterial hypertension is a real milestone within the ESH annual meetings,” says Giuseppe Mancia, executive officer of  ESH. “Because it is so crucial, we identified the session as the right opportunity for both ESH and the Chinese Hypertension League to strengthen the mutual exchange of expertise and scientific knowledge, extending the audience of guidelines presentation, with the help and expertise of AIM Group.”

AIM Group transformed a traditional meeting into a hybrid event, typical of the digital era, and multiplied the audience with an effective technical solution. With the spread of broadband Internet, tablets and 4G smartphones, live streaming has become highly accessible from personal devices and other platforms. In this way the congress’ media channels were diversified realizing a multi-hub event that yielded two real gatherings and one virtual community.

While 2,500 delegates attended the real event in Barcelona an additional 100 physicians gathered in Beijing and 5,000 online health professionals of the Chinese Hypertension League followed the live event and interacted during the Q&A. According to the organizers, this was a great number considering that it was almost midnight in China and testifies to the appreciation of this opportunity.

AIM Group International has worked in the meeting and event management industry for more than 50 years. The group has connections in Barcelona, Berlin, Brussels, Budapest, Florence, Hamburg, Lisbon, Madrid, Milan, Munich, New York, Paris, Philadelphia, Prague, Rome, Vienna and more and is committed to helping clients reach their goals, to personalizing their event experiences, to providing an innovative environment and to making a difference. For more info, visit aimgroupinternational.com.

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