London & Partners, the official promotional organization for the capital of England, is partnering with The Meetings Show UK and Radisson Blu Edwardian to host a major buyer event on July 8.
The Meetings Show UK, which is to be held at London’s Olympia from July 9-11, will bring together the heart of the international meetings community. It will present the first and largest fully hosted buyer-led program in the U.K. with top buyers from the MICE industry expected to attend from around the world. The major buyer event, which takes place following The Meetings Show UK’s Association Day, marks the start of the show’s highly anticipated networking program for hundreds of influential buyers.
“We are proud to be partnering with The Meetings Show UK on this brand new international event taking place in London,” said Tracy Halliwell, director of business tourism and major events, London & Partners. “The Meetings Show UK will provide a platform for London to showcase its unrivalled events landscape. The ‘London Up Your Street’ event at one of London’s most celebrated markets is a fitting tribute to the capital’s heritage and demonstrates the extreme versatility and flexibility for events in London.”
Iconic London venue Leadenhall Market, the ancient center of Roman Londinium, will be the location for a street party-themed networking reception. The London Up Your Street event will showcase London’s unparalleled expertise at hosting high-profile events and will see hundreds of hosted buyers and industry professionals enjoying a festival-like atmosphere on London’s streets.
One year on from the Olympic and Paralympic Games, the event is a good example of how London is enjoying a renewed status as the place to stage major events and conferences. This follows the recent news that London has climbed back into the top ten in the Union of International Associations’ (UIA) International Meetings Statistics and claimed the number six spot in the International Congress and Convention Association’s report published in May.
Taking prime position on the central aisle at The Meetings Show UK, the London stand will feature almost a dozen of the city’s top venues including Radisson Blu Edwardian, London; Arsenal Football Club; The Mermaid and Park Plaza Hotels & Resorts. Throughout the show, London & Partners will be celebrating the legacy that the capital has seen since London 2012, with interactive sessions for guests on the London stand located at H7.
“The ‘London Up Your Street’ event marks the start of The Meetings Show UK’s networking program,” said Steve Knight, event director, The Meetings Show UK. “Leadenhall Market is a superb venue, which will provide a fantastic backdrop to this high profile evening, which will bring together hosted buyers already in attendance at the Association Day. It is a fantastic start to the networking and a wonderful welcome to our guests in London.”
London & Partners is the official promotional organization for London. The Meetings Show UK is a major new event for the UK inbound and outbound meetings industry, launched by Centaur Exhibitions and taking place July 9-11 at Olympia, London. Organized by meeting professionals for meeting professionals, it is focused around a large exhibition, networking opportunities and professional education.