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London advertising agency rebrands beauty and health show

MWI (Media & Marketing with Impact Ltd), a London-based advertising agency, was appointed to handle the rebranding of the Vitality Show, a large health, beauty, fitness and well-being event.

Reflecting the current trend for women-only fitness communities and events, BE: FIT London is the new name of the Vitality Show.

“We are delighted to be working with MWI on BE: FIT London,” said Leigh Furgus, show and brand manager, BE: FIT London. “[Its] pitch was outstanding, and the work produced by MWI was a clear winner.”

One of MWI’s specialties is event advertising, having previously worked on media planning and buying for the Vitality Show.

“This is a fantastic win for MWI and reflects the great work of the creative team who developed the BE: FIT London brand,” said Lisa Saunds, managing director, MWI.

Launching in March 2014, BE:FIT London will relocate from Earls Court to the riverside exhibition space at Old Billingsgate. The show is organized by VOS Media, which produces consumer exhibitions.

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