MWI (Media & Marketing with Impact Ltd), a London-based advertising agency, was appointed to handle the rebranding of the Vitality Show, a large health, beauty, fitness and well-being event.
Reflecting the current trend for women-only fitness communities and events, BE: FIT London is the new name of the Vitality Show.
“We are delighted to be working with MWI on BE: FIT London,” said Leigh Furgus, show and brand manager, BE: FIT London. “[Its] pitch was outstanding, and the work produced by MWI was a clear winner.”
One of MWI’s specialties is event advertising, having previously worked on media planning and buying for the Vitality Show.
“This is a fantastic win for MWI and reflects the great work of the creative team who developed the BE: FIT London brand,” said Lisa Saunds, managing director, MWI.
Launching in March 2014, BE:FIT London will relocate from Earls Court to the riverside exhibition space at Old Billingsgate. The show is organized by VOS Media, which produces consumer exhibitions.