International Association of Exhibitions and Events (IAEE) appointed a familiar name as the organization’s executive vice president.
“Cathy has been an integral member of the IAEE team for many years and has worked tirelessly to promote IAEE’s strategic plan and initiatives,” said David DuBois, president and CEO, IAEE. “She has earned respect and appreciation from our staff, volunteer leaders and global members.”
Breden manages the day-to-day operations of the association including overseeing marketing and communications, membership, education, conventions and events, and administration.
In addition, she currently serves as the managing director of the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.
Breden earned the Certified Meeting Professional (CMP) designation in 1990 and the Certified Association Executive (CAE) designation in 1995.