In order to enhance the viewer’s experience at NAMM, LOUD Technologies decided to move their exhibit space from the show floor to a 50-by-70 demo room located on the second level of the Anaheim Convention Center.
As the corporate parent for world-recognized brands Ampeg, Blackheart, Crate, EAW, Mackie and Martin Audio, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide.
“We strategically use NAMM to launch new products for Mackie and Ampeg. While there are many similarities to building a space on the show floor and in a demo room, there are also some large differences,” said Callie Carmean, LOUD’s marketing services manager. “Knowing the challenges before us, we chose ProExhibits to help us achieve our goal.”
LOUD has done the NAMM show twice using all of the same structural elements both years, then adding to them for new product launches.
“When working with ProExhibits, we know the end result is going to blow our mind,” said Carmean. “When I walked into the room that final day before the show started, the room looked amazing. It seemed new and fresh; like this was the first time we had done this design. While the floor plan did change some, the structures and the elements that comprise the structures were the same. It had a look and feel like it hadn’t been done before, and the structures were perfectly tailored to the products being displayed.”
ProExhibits manages LOUD’s environmental requirements from start to finish, including project management, design, troubleshooting, on-site coordination and supervision, plus storage of the structure.
“ProExhibits is the central resource for all our event needs,” said Carmean. “We all know time is valuable, and there is never enough. To be able to completely trust a company that will take numerous items off your event plate and efficiently manage them gives us more time to focus on other parallel projects.”