Mahaffey Fabric Structures, the leading provider of temporary turnkey structures and shelter solutions in the United States, today announced the launch of Manhattan Matrix by Mahaffey, a unique 50-foot by 82-foot fully-enclosed special event structure with an all-glass front eave side that adds a sense of luxury, typically reserved for permanent installations. The fully-engineered structure will house large, high-end events and is on inaugural display at CONEXPO-CON/AGG in Las Vegas March 7-11, 2017.
“The Manhattan Matrix structure reflects a standard of excellence that mirrors our first-class clients’ needs and expectations,” said Victoria Mariencheck, special event project manager at Mahaffey. “This structure is different from anything we have ever offered, especially in the special event arena. Mahaffey has continued to grow and innovate throughout our more than 90 years in business, and this structure is a prime example of that.”
At CONEXPO-CON/AGG, the Manhattan Matrix is being utilized by Link-Belt Construction Equipment Company, a market leader in the design and manufacturing of mobile cranes. The company needed an innovative structure that provided ample space for hosting demonstrations during the event. Mahaffey installed a 4,100-square foot structure, customized to fit Link-Belt’s needs, complete with a Biljax deck and plenty of space for branding.
“The Mahaffey team brought experience and confidence to our set-up,” said Tonya Creasman, manager, marketing promotion at Link-Belt. “The building is beautiful and is a stand-out at the show. We wanted to create an inviting space, and Mahaffey went a long way to make that happen.”
The Manhattan Matrix is a modular, completely customized structure, with a contemporary exterior look and feel. The structure is charcoal gray and built from 100 feet of frame and nearly 500 feet of glass. The Manhattan Matrix is also sound-proof, allowing no wind or outside noise to be heard from the inside. Additionally, the interior aluminum frame is not visible to exterior on-lookers.
This aesthetically-pleasing structure has an inviting appearance, drawing people in with its distinctive elements. Those elements include a sizable black vinyl panel, with the option for branding and other promotional opportunities. The Manhattan Matrix by Mahaffey will be used for corporate events, such as tech and auto shows, exhibitions, conventions, product launches, sporting events, fundraisers and corporate galas.
To learn more about this structure, visit www.mahaffeyusa.com/manhattan-matrix.
CONEXPO-CON/AGG takes place every three years, where every major construction industry is represented among 2,500+ exhibitors over 2,500,000 square feet and more than 150 education sessions, including asphalt, aggregates, concrete, earth-moving, lifting, mining, utilities and more. For more information, visit www.conexpoconagg.com.