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March Madness … is Not Just About College Basketball – By Don Svehla

ECN Mar-Apr 2017By the time you are reading our March/April print edition (at right), many industry persons, like myself, will be returning from Euroshop in Düsseldorf, Germany and preparing for the Exhibitor Show in Las Vegas.

March Madness … is not just about college basketball … but a perfect phrase to borrow to describe our industry … and fittingly so.

March is one of the busiest months to stage trade shows and events all over the US.

CON Expo in Las Vegas is a global behemoth of the construction industry, held every three years with its mind blowing 2 million+ square feet of exhibit space … including most of the surrounding parking space … attracts top exhibit houses and staff from all over the world. CON Expo ties up the Las Vegas Convention Center for a full month … counting the extremely long move-in and move-out periods for the five-day event. This contrasts with 9-10 days average for most non-machinery US shows.

The industry is running full strength in most major tradeshow markets. Just a sampling of trade shows across the nation in March … the Game Developers Conference in San Francisco, AAOS (American Academy of Orthopedic Surgeons) in San Diego, Housewares in Chicago, AAD (American Academy of Dermatology) in Orlando, and the International Vision Expo & Conference in NYC.

And then, of course, also in March, as featured in this issue, there’s ExhibitorLIVE (p. 22), also in Las Vegas, and EuroShop in Düsseldorf, Germany (p 58).

Lots of business and work for most everyone … it may be close to Independence Day when we next get any down time to speak of!

But speaking of ExhibitorLIVE, don’t miss the ECN/Willwork Mega Networking Party: Tuesday, March 14, at Light Nightclub at Mandalay Bay (same place as last few years). Come dance, interact, and make important business introductions (see details on page 34).

Among the other articles of note in this issue … 2017 exhibit trends (p. 36) … our continuing Shop to Showfloor section (p. 39) … and the insights of industry professionals Todd Neely of Xpert Exposition Services (p. 54), Exhibitrac’s Kyle Landrum (p. 64) and salesman/magician Robert Strong (p. 72).

All that … plus our regular line-up of columnists and departments and more … is here at your fingertips: https://issuu.com/exhibitcitynews/docs/ecn_flipbook_032017?e=16962537/45064366. Welcome, readers.

So, until our next edition … I’ll see you, as always, on the showfloor.

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