Marina Bay Sands supported Messe Berlin (Singapore) in staging ITB Asia’s first-ever carbon neutral event in its seven-year history. Held from Oct. 29-31, 2014, the premier tradeshow for the Asia Pacific travel industry attracted 9,650 attendees from 108 countries across three days.
Under the guidance of the integrated resort’s team of sustainability experts, the organizer reduced its overall carbon footprint by 34 percent to 262 tons, surpassing its original aim of a 5 percent reduction. The total amount of electricity consumed over the three-day event also saw a significant decrease of 34.5 percent from 2012.
In all, 2.6 tons of brochures were collected and recycled at the end of the event. The nature of such a recycling drive is a first for ITB Asia, as well as Marina Bay Sands, an ISO 20121 certified venue host.
The total carbon footprint resulting from the three-day event will be offset entirely through the investment of carbon credits into two regional climate change mitigation projects in Malaysia and Indonesia.
Other events hosted at the venue also praised the sustainability team for raising awareness.
“The second Responsible Business Forum on Sustainable Development was recognized as one of the world’s greenest and most sustainably-produced events in 2013, largely due to the industry leading commitment of our host venue and sustainability partner, Marina Bay Sands,” relayed Tony Gourlay, chief executive of global initiatives, Responsible Business Forum on Sustainable Development. “For our latest event in 2014 [held Nov. 24-26, 2014], Marina Bay Sands helped us to raise the sustainability bar even higher in many ways including real-time energy use displayed throughout the venue, a sustainable seafood meal for our dinner and further reduced food waste.”
One of the ways in which Marina Bay Sands value-adds and markets its Sands ECO360° Meetings Program among MICE planners is through targeted meeting incentives such as the “It’s Easy Meeting Green” meet and stay package.
The customized Sands ECO360° Meetings Program caters for a high impact meeting while ensuring low environmental footprint. Green initiatives include complimentary bespoke green meeting concierge service; complimentary use of Sands ECO360° meeting room; on-site Corporate Social Responsibility programs for attendees; and Sands ECO360° event impact statement.
For more information, visit www.MarinaBaySands.com/MICE.