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Marketech changes name

marketech360After more than 25 years in tradeshow staff training and performance measurement, Marketech recently announced it has officially changed its name to Marketech360. The new name and logo more effectively communicate the company’s 360 degree approach, and full range of services designed to help exhibitors improve their results for tradeshows and convention and events programs.

“We are excited to share news of our new name with our clients and others in the tradeshow industry,” said Mim Goldberg, president for Marketech360. “Our company and our offerings have always focused on three essential elements of successful tradeshow exhibiting; planning, training and measurement. Our 360 degree approach has been a part of us for many years. It makes sense that our company identity has evolved to reflect this focus, and we are thrilled that our official name and logo have been changed to more effectively communicate our approach to those we serve.”

Founded in 1985 as Marketech, the company’s initial offering was tradeshow staff training. The company soon added performance measurement to help exhibitors better quantify and improve results from their exhibit program.

Last year the company launched its most recent offering, StaffAssist, a tradeshow and event staffing solution designed to help exhibitors adequately staff their exhibits at a time when the availability of internal resources is becoming increasingly limited.

“Aside from our new name and logo, our company is unchanged and we remain committed to providing exceptional service to the clients we serve,” said Marc Goldberg, founder and partner for Marketech360. “Our success over the years has come from our ability to keep our finger on the pulse of the tradeshow and convention community and to continually enhance our offerings to address all facets of effective exhibiting in an ever-changing environment. We look forward to serving exhibitors for many years to come.”


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