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Marketech360 set to showcase StaffAssist at EXHIBITOR2011

Exhibit managers who are finding it difficult to adequately staff their exhibits and events can meet the challenge with StaffAssist, a staffing solution now available from marketech360. StaffAssist will be one of marketech360’s featured offerings at EXHIBITOR2011.

Through StaffAssist, marketech360 provides trained, experienced personnel who effectively engage, qualify and transition visitors to the exhibitor’s own on-site sales team.

“These days, many companies have fewer field-based sales representatives covering larger territories,” said Holly Stevens, StaffAssist product director for marketech360. “Using field-based reps as exhibit staffers takes these critical resources away from their primary responsibilities, which isn’t always an option or the optimal approach. StaffAssist is the ideal solution for exhibitors who must adequately staff their exhibits at a time when the availability of internal resources is becoming increasingly limited.”

StaffAssist fosters teamwork between the StaffAssist staffers and the exhibitor’s own sales force. Once engaged with attendees, StaffAssist staffers probe to determine the visitor’s specific needs and interests and then transition qualified visitors to an appropriate member on the exhibitor’s internal sales team.

“StaffAssist staffers are not simply hosts, hostesses or crowd gatherers,” said Stevens. “They are highly-skilled professionals who function as an extension of the exhibitor’s own sales force. With StaffAssist, exhibitors can keep their reps in the field selling and save costs through reduced on-site staff.”



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