Cvent, a provider of cloud-based software for event management, meeting site selection and web surveys, has announced an expanded partnership with Marriott International (NYSE: MAR) to integrate the Cvent Supplier Network (CSN) with Marriott’s proprietary consolidated inventory system.
The Cvent Supplier Network is the world’s largest online marketplace that connects meeting and event planners with hotels and other special event venues.
“We’re always looking for ways to improve meeting and event planners’ experience with Marriott, and this industry-leading integration with Cvent will allow us to do just that,” said Neal Jones, vice president, Global Sales – Intermediaries at Marriott.
This integration will streamline the Request for Proposal (RFP) process between meeting and event planners who send RFPs on the Cvent Supplier Network and Marriott’s sales team, allowing Marriott to manage group business leads more efficiently, eliminate manual processes and provide planners with more thorough, timely responses to their RFPs.
“The integration effort to date has truly been a joint collaboration,” said Geoff Heuchling, Marriott’s senior director of B2B eCommerce. “The Cvent Supplier Network is already our top source for highly qualified group business leads, and we look forward to receiving even more RFPs as the system continues to grow.”
Launched in 2008, the Cvent Supplier Network allows planners to search detailed profiles of more than 150,000 venues worldwide—over 3,500 of which are Marriott properties across 12 brands. Planners can then send electronic RFPs with their meeting requirements and compare venue proposals with side-by-side reports. Marriott’s consolidated inventory system will be integrated exclusively with the CSN, so leads sent by planners through the network will seamlessly route to the Marriott sales team.
“More than 50,000 meeting and event planners around the world use the Cvent Supplier Network to find venues,” said Chuck Ghoorah, Cvent’s co-founder and executive vice president of sales and marketing. As our user base and group business RFP volume continues to grow, this integration will help Marriott better manage the influx of group business leads they receive through the system.”