MC2 (“MC-squared”), a leader in the exhibit and event marketing industry, welcomed a new senior account executive to its San Francisco office.
Susan Ginwala brings 17 years’ experience of domestic and international convention marketing and branded environments. Most recently, she was senior account executive at General Graphics Exhibits, a Group Delphi company, where her responsibilities included client acquisition and development of new business opportunities.
Her international experience has spanned the world from Mexico to Vienna to small islands off the coast of South Korea. Although she has not limited herself to one vertical, her expertise in medical exhibiting has defined her as a unique, strategic partner for her clients. Ginwala has helped implement exhibit marketing programs during acquisitions and shifts in the health care industry. She also has worked with an impressive list of clients in the consumer food industry.
Ginwala’s introduction to the world of exhibits and events was as a planner for the Conventional Forces in Europe Division at the U.S. Army HQ in Heidelberg, Germany. She also worked with the U.S. Olympic Committee for the 1996 games in Atlanta.
“Susan’s background in health care and global accounts coupled with her sterling reputation in the exhibit industry complement the design and account management capabilities of our San Francisco office,” said Martin Knott, southwest division president, MC2. “We are delighted to welcome Susan to MC2.”
Ginwala holds a B.A. in International Relations from University of California at Santa Barbara, and a B.S. in Business Administration from the University of Maryland. She is conversant in German and Spanish as well as English.