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the lume
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MCEC’s New Digital Art Gallery

Melbourne Convention and Exhibition Centre is excited to announce that Australia’s Digital Art Gallery THE LUME Melbourne is available to book for your next corporate event from September.

With exclusive access to the space, guests will be treated to a truly unforgettable multi-sensory experience while at your gala dinner, cocktail party or breakfast event.

Exclusive events within the gallery are perfect for guestlists of 200 to 1200 pax (COVID-19 capacity limits permitting) and include a delectable food and beverage package that can only be found at THE LUME Melbourne.

Inside Melbourne’s most unique event space, guests will be treated to a 45-minute feature show and 15 minutes of featurette shows, woven around your event running order.

Non-exclusive events are also a possibility thanks to the mezzanine level. The space can be booked during gallery hours for smaller events up to 100 guests.

MCEC and THE LUME Melbourne can also tailor your event by immersing guests among your brand through custom projections. We can create bespoke solutions for your next product launch or brand experience. Take advantage of the 150 projectors and beam your chosen content across four stories of event space.

THE LUME Melbourne’s inaugural show, Van Gogh, will take your guests on a journey into the world of Vincent van Gogh, as his most famous artworks burst to life and the sights, sounds and aromas of 19th century France fill the room. As an entirely immersive experience, THE LUME Melbourne relieves you of any styling or entertainment you would usually require.

MCEC’s award-winning chefs have curated a unique menu exclusively for events at THE LUME Melbourne. The exquisite menu was created to celebrate the uniqueness of Vincent van Gogh’s paintings, paying homage to his Dutch heritage and to France, his adopted creative home. The menu uses the freshest Victorian produce paired with an extensive Australian and French wine list.

AIPC Peter KingChief Executive Melbourne Convention and Exhibition Centre, Peter King (pictured left) said this is a multi-sensory experience on an unrivalled scale. “Where else can you be immersed amongst Vincent van Gogh artwork while hosting your networking event, gala dinner, product launch or post-conference drinks,” he says. “THE LUME Melbourne is ideal for pre-function, exclusive full venue takeover or non-exclusive events during gallery hours. THE LUME Melbourne provides an unparalleled opportunity to engage your guests and create a completely unique event experience. Add to this our iconic venue, located on the banks of the Yarra, which showcases all that Melbourne has to offer.”

Bruce PetersonBruce Peterson (pictured right), founder of Grande Experiences, the creator and producer of THE LUME Melbourne, says, “THE LUME Melbourne is designed to offer unrivalled experiences. It’s a real gamechanger for the events industry. Where else can you integrate brand or product so seamlessly and efficiently into the venue? An event at THE LUME Melbourne will remain an unforgettable experience for all your guests.”

Events at THE LUME Melbourne are exclusively managed by Melbourne Convention and Exhibition Centre. Enquire here to host your event at THE LUME Melbourne.

Melbourne Convention and Exhibition Centre is the home of unconventional. MCEC does things a little differently. They bring fresh ideas and imagination to every event. They happily turn concepts on their head to make each experience momentous. They welcome events of all shapes and sizes, from meetings and conferences to exhibitions, concerts and galas, whether in-person, virtual or hybrid. And their city is their inspiration. Melbourne is on show at MCEC – in the architecture and design, food and hospitality, location and views. Discover the difference at MCEC. For more info, visit mcec.com.au.

Grande Experiences, the creator and producer of THE LUME Melbourne and Van Gogh Alive, is a world leader in the creation, design, production, promotion and installation of large-scale exhibitions and immersive experiences with broad cultural appeal along with engaging, entertaining and educational content. From concept to completion, Grande Experiences creates visually and technically stunning masterpieces and presents them around the world. Its experiences have been displayed 200+ times in over 150 cities, in 32 languages, across six continents enthralling audiences of over 18 million people. Grande Experiences also owns and operates Museo Leonardo da Vinci, a prestigious permanent museum in central Rome, Italy and plans to open THE LUME at The Indianapolis Museum of Art later this year. The LUME Melbourne acknowledges Aboriginal people as the traditional custodians of the land on which we live and work.  The  LUME  Melbourne acknowledges  and respects  the  history,  culture, diversity  and  value  of all Aboriginal and Torres Strait Islander people and is committed to working respectfully to honor their ongoing cultural and spiritual connections to this country. For more info, visit www.THELUME.com.

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