(Pictured L-R: Speakers Dan Steiner & Mo Husseini)

Exclusive program for executive-level event professionals will position the events industry to move forward together in wake of the COVID-19 pandemic

mdg: A Freeman Company is launching an exclusive six-week program for executive-level event professionals called “Leading Through Disruption.” Sponsored by Freeman, this weekly peer-to-peer exchange will focus on future-scaping and change management and is intended to provide insights and connections needed to thrive in the wake of the current pandemic. Each session will have a theme introduced by a thought leader followed by facilitated dialogue in small, break-out discussion groups.

mdg exec roundtable Kimberly Hardcastle-Geddes“I’m extremely proud of the content we’re offering through this program,” says Kimberly Hardcastle-Geddes (pictured right), chief marketing strategist at mdg. “We’ve got leaders in strategy, design and data/research from Freeman and mdg who will be challenging participants to seize the opportunities associated with the changing nature of the events business. Furthermore, this initiative gives senior executives a forum to have in-depth conversations with their industry peers—to share advice, to ask questions and to find out what’s working in other organizations.”

Sessions will take place on Wednesdays at 2 p.m. EST from Aug. 5-Sept. 9. Full session details and speakers:

  • The Future of Live Event Design
    August 5
    Mo Husseini, SVP of design at Freeman
  • Safety Dance: Considerations for the Return to Physical
    August 12
    Dan Steiner, MBA, CPA, ARM, vice president, Enterprise Risk Management, Freeman
  • Translating Audience Research into Actionable Insights
    August 19
    Ken Hosinger, SVP, Strategy – Digital & Data Solutions, Freeman
    Kimberly Hardcastle, chief marketing strategist, mdg
  • An Executive-Level Briefing on the Future of Digital Marketing
    August 26
    Marc Blumer, customer journey architect, mdg
  • What’s Actually Working (and Not) with Online Events
    September 2
    Mark Fein, senior VP of strategy, Freeman
    Jacquelyn Wells, VP and marketing strategist, mdg
  • Okay, So Now What? An Exercise in Strategic Prioritization
    September 9
    Sara Baliti, senior account director, mdg
    David Saef, executive VP of strategy, Freeman

To maintain a format conducive to networking, attendance is limited. Qualified participants (executive-level event organizers) can email Kate Calderazzo at kcalderazzo@mdg.agency to request an invitation to participate.

mdg: A Freeman Company is a marketing-driven agency with a 43-year track record of creating powerful campaigns that deliver results. Unlike traditional agencies its space, mdg brings together marketing researchers and strategists, digital and interactive media experts, event and association management specialists and data analysts with a robust creative team to offer complete marketing solutions. mdg has served as a strategic partner for several of the most successful tradeshows in the country, marketing new events and repositioning and rebranding mature ones. Additionally, mdg serves its association clients by helping them advance a broad range of initiatives. Leveraging in-depth knowledge of their industries and audiences, mdg develops and executes communication and marketing plans to increase membership, promote professional development opportunities, spark engagement, build participation in ancillary events and support sales, sponsorship and revenue objectives. For more info, visit www.mdg.agency

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