Executives from Medtronic, Inc. and Group Delphi are hosting a session together at Exhibit & Event Marketers Association’s (E2MA) second annual Red Diamond Congress to be held at McCormick Place in Chicago from July 30-Aug. 1.
Presenting “Developing a Global Program: The Medtronic Story” on July 31 is Sue Huff, director of Global Conventions, Medtronic, Inc. and Tony Erpelding, vice president of creative services/principal, Group Delphi. Medtronic develops and manufactures medical device technology and therapies to treat chronic disease worldwide.
Group Delphi, a creator of tradeshow exhibits and events, helped Medtronic redesign its tradeshow program to incorporate all of the world’s regions, creating a program consistent in tone, customer experience and message. This joint presentation from the two organizations will share the process used to tackle this project. The process is scalable for any company looking to build global brand consistency.
The 2013 Red Diamond Congress will bring together major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges and education aligned with business and marketing metrics and strategy.