As part of the ongoing strategy to increase UK buyers at The Meetings Show 2015, Centaur Exhibitions has appointed a new Marketing Manager. Sam Chance will focus on delivery of UK visitors and buyers.
“Sam’s role is focused purely on the promotion and subsequent delivery of visitors and buyers, particularly from the UK, to the show next year,” commented Steve Knight, event director, The Meetings Show. “Sam brings a wealth of experience and creativity to the role and we look forward to seeing his impact in a very measurable way next July.”
Chance will oversee all elements of The Meetings Show’s marketing and communications activity, including traditional, digital and partnership marketing channels. This has already included a focus on the launch of a new website for the show. Chance joins The Meetings Show having had experience with Reed Exhibitions, where he gained an understanding of working on a hosted buyer model through its travel portfolio.
“The Meetings Show is continuing to go from strength to strength, now is the perfect time to join a winning team at the forefront of the UK industry. My role is tightly focused and I relish the impact it will have on the 2015 show,” said Chance.
Organized by Centaur Exhibitions, The Meetings Show is organized by meeting professionals the UK inbound and outbound meetings industry, taking place July 7-9, 2015, at Olympia, London.