Following the success of its first two editions, The Meetings Show UK received “ICCA Supported Show” status.
International Convention and Congress Association (ICCA) supported shows are major meetings industry events, which contain a strong international dimension, and with which ICCA has set up a multi-year collaborative agreement to enable ICCA members to get the best out of exhibiting or visiting them. ICCA members should pay particular attention to the focus of the show and the mix of buyers who attend since there will typically be a strong regional pattern.
“To be granted ICCA Supported Show status is recognition that The Meetings Show is the must attend event for industry professionals in the UK. It is proof that exhibitors value the hosted buyer model and are able to meet with senior decision makers who have the authority to place business,” commented Steve Knight, event director, The Meetings Show. “Visitors also benefit from meeting with a wide range of international organizations whilst benefitting from our comprehensive education program. We look forward to strengthening our relationship with ICCA and providing even more content that is relevant to its members.”
ICCA recognition cements The Meetings Show’s position as the UK’s leading international gathering of meetings industry professionals.
For 2014, the show was 20 percent bigger than 2013 and welcomed 3,097 unique visitors to the event, including 721 hosted buyers and 2,376 trade visitors. Including exhibitors, 4,545 meetings industry professionals attended the show.
“The UK’s meetings market is one of the most important sources of outbound international association meetings,” said Martin Sirk, CEO, ICCA. “The Meetings Show UK provides a powerful channel for ICCA members into this market. We’re delighted to extend our relationship and to help create an even stronger association buyer program and to ensure that exhibiting ICCA members are able to extract even more value from attending.”
The Meetings Show UK offers a fully hosted buyer program, which will accommodate 1,500 buyers, 750 of which will be from Europe and beyond. The Meetings Show UK 2015 takes place July 7-9 at Olympia London.
For more information about The Meetings Show UK, visit www.themeetingsshow.com.