MG Design, an exhibit design firm, received the Business Marketing Association’s (BMA) Excellence Award in the category of Branding or Rebranding on April 23. The Bell Awards are the premier annual awards show in the Milwaukee, Wis., region receiving nearly 200 entries.
MG, along with Galland Henning Nopak, Inc. (GHN), won the 2015 BMA Bell Excellence Award for their recent rebrand of the 125-year-old manufacturing firm. The project involved industry research, customer interviews, multiple site visits and client deep dives resulting in not only a visual rebrand, including a new multi-brand logo system, but also supporting messaging, taglines and copy for the firm’s new website.
“As GHN’s agency of record, the MG marketing team worked closely to fully integrate this rebrand throughout all communications, signage and GHN’s digital communications,” said Ben Olson, vice president of marketing, MG. “The MG and GHN team has been thrilled with the outcome of this rebrand and winning this award is affirmation from our industry peers of the strength of this campaign.”
Held inside the Betty Brinn Atrium, the BMA Bell Awards showcases effective B2B work created by agencies, corporate marketers and vendor partners.