M.I.C.E.-in-the-bag announces the success of its seventh event, held Dec. 10 in Amsterdam at The QO Amsterdam, a remarkable living building and one of the most sustainable hotels in Europe.

The unique formula events are invitation-only gatherings between MICE suppliers and budget-approved buyers, fostering a friendly straight-to-business approach that saves time and investment for both parties, and therefore greater possibilities in price and value offerings.

The event included buyers from Germany, Sweden, Holland, Portugal, France, Belgium and the UK alongside suppliers from Slovenia, Italy, Turkey, Holland and the Principality of Monaco. Interesting is the wide range of facilities embraced by the suppliers—from big conference centers to smart countryside hotels.

Initial matches are arranged between buyers and suppliers, according to their needs, and meetings take place throughout the day in a relaxed environment. All the Amsterdam participants were pretty satisfied with the event, providing unparalleled business opportunities only thanks to this unusual formula.

To enhance the gatherers getting together and developing a friendly relationship, M.I.C.E.-in-the-bag local partner, DMC Amsterdam, organized an entertainment visit to This is Holland, an attraction featuring a 5D flight simulation with wind and water effects over Holland’s famous sights, and, soon after the event, a dinner at an Italian restaurant with unforgettable performances by professionally singing service.

Other experiences included a visit to the QO’s green house herbal farm and a site inspection, followed by a welcome dinner at the gorgeous Intercontinental Amsterdam.

MICE-in-the-bag is a unique B2B company that brings together buyers and suppliers from the Meetings, Incentives, Conference and Exhibitions (MICE) industries. It is targeted at reducing the prospective marketing spend for MICE suppliers and providing more effective service for buyers. According to the World Travel and Tourism Council, MICE industries currently make up $650 billion of the $5.7 trillion global tourism industry. For more info, visit www.miceinthebag.com.

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