(Pictured above: MSM staff at last year’s “Souper Bowl” charity event)
Mirror Show Management, a Rochester, N.Y.-based brand experience agency, is now officially MSM Inc., a change effective as of January that reflects the transformation the organization has undergone since its inception.
When Mirror Show Management (now MSM) was founded in 1993, the name was derived from the idea that the business “mirrored” a brand’s image in a tradeshow exhibit structure. As the event marketing industry has evolved, so has MSM. Successful face-to-face marketing is now so much more than showing up at a tradeshow with a beautiful branded exhibit; it’s about creating personalized experiences that tell a brand’s story. That’s the business MSM is in today.
Industry-leading brands look to MSM for more than tradeshow exhibits. They trust in MSM to bring their brand to life through experiences that immerse and engage their audience, not just on the tradeshow floor. The brand refresh from Mirror Show Management to MSM better encompasses the robust, award-winning experience design solutions the organization touts today.
“This change has been a long time coming,” says Donna Shultz, MSM founder and CEO. “As we’ve evolved as a leader in brand experiences, doing more and more in interactive engagement, permanent installations and customer events, the name Mirror Show Management no longer makes sense. I’m excited to share the new look and feel under the MSM name that reflects who we are today, an end-to-end experiential partner that brings brands to life on and off the tradeshow floor.”
MSM looks forward to unveiling the new brand over the course of 2020 and sets sights on continuing to expand its offerings and operations to better support the ever-changing face-to-face marketing industry.
MSM was the first agency RFP-certified by the Experiential Designers and Producers Association (EDPA), and is a top industry fabricator with recurring placement on Event Marketer’s Fab 50 List. MSM opened a sister agency, The Experience Shop, in 2018 to expand its offerings in non-traditional event marketing experiences.
MSM is a woman-owned, award-winning brand experience agency based in Rochester, N.Y. With a focus in exhibits, events and activations, MSM solves face-to-face marketing challenges through one-of-a-kind experiences that tell brand stories, captivate audiences, engage the senses, and inspire customer loyalty. For more info, visit www.mirrorshow.com.
