MMPI offered a new Smartphone Mobile Application tool, which allowed Casual Market attendees a free and convenient way to access up-to-the-minute exhibitor information. App users also had access to showroom and exhibitor listings, Market updates, national news and weather and social media links.
“The Casual Market was excited to offer attendees, exhibitors and showrooms an easy and convenient way to share and distribute show information in real-time,” said Jaclyn Kotzum, director of marketing for the Casual Furnishings Industry, MMPI. “This new mobile app is an invaluable tool that attendees can use to maximize their time before, during and after Market.”
This new mobile app allowed smartphone users to receive real-time information about Market updates, showrooms, exhibitors and more during the 2010 Casual Market. Attendees used the app to help locate and plan their time on the floor. The app was available on all Smartphone platforms and any web enabled phone.
|People on the Move|