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MPI delivers unique line-up for IMEX America

Strategic partners IMEX America and Meeting Professionals International (MPI) announced the line-up of keynote speakers and general sessions designed by MPI for the inaugural IMEX America tradeshow October 11-13, 2011 launching with MPI’s Meet Different Day of Education and Innovation.

“Meeting professionals told us about their performance imperative in FutureWatch 2011. They must challenge themselves to explore business strategies that are bold and innovative,” said Bruce MacMillan, president and chief executive officer of MPI. “There is no ‘back to normal’ in business; we must innovate in order to thrive. This has been the core educational design element behind our strategic partnership with IMEX America.”

Bold, innovative professionals who passionately study unique concepts that challenge the status quo are coming to Las Vegas with MPI to deliver serious business solutions to IMEX America delegates.

The line-up includes
Robin Sieger; Scottish businessman and international best-selling author of Natural Born Winners is passionate about enabling people to create success. A leading strategist who has spoken with energy and humor for both the U.S. National Security Administration and IBM, he will bring IMEX America delegates engaging experiences and concepts of getting beyond change management and into change activation.

Peter Sheahan; Internationally known best-selling author of Fl!p and five other books, Sheahan is known for walking his talk and teaching his own customers how to use technology to foster collaboration and drive productivity. Selected by MPI not only for his extreme energy, but also his cutting edge insights into workforce trends, he will challenge delegates to turn traditional paradigms on their head.

Dr. Brené Brown; Award-winning educator and research professor, Brown joins the line-up at IMEX America because of her unique work studying vulnerability and how that can inspire businesses to create a culture of authenticity rather than perfectionism. As the meeting and event industry and most businesses face challenging times, Brown will delve into how “cool” sabotages connection and why laughter and creativity are essential components of resilience.

“Today, more than ever, meeting professionals demand outstanding education as a core part of their tradeshow experience,” said Ray Bloom, chairman of IMEX Group. “We know that by partnering with MPI to deliver the education at IMEX America, we will be providing a first-class educational experience that makes a real difference to people’s careers.

“We are delighted that MPI has attracted such an influential line-up of keynote speakers to the show, who bring their experience of the wider business world to the industry and will kick-off each day at IMEX America with a powerful session for both buyers and exhibitors,” said Bloom. “These keynotes are a major part of the educational offering at IMEX America, which also includes the MeetDifferent Day of Education and Innovation the day prior to the start of the tradeshow, plus a wealth of additional educational offerings amounting to 12 days of educational content across the IMEX America week in Las Vegas; all free of charge.”

With representatives from both IMEX and MPI meeting in Las Vegas at the Sands Expo and Convention Center at the Venetian/Palazzo this week, new design details were confirmed. They include the first-ever MeetDifferent Day of Education and Innovation on October 10, as well as subsequent morning keynotes each day of the tradeshow.

In addition to the powerful line up of live speakers, MPI and IMEX America will continue to partner to present six educational webinars for meeting and event professionals at no charge throughout the year to introduce them to the style of education that will be presented in Oct.

More information on upcoming webinars as well as those available on demand can be found at imexamerica.com.



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