It is all-systems-go for the Malaysia Convention & Exhibition Bureau (MyCEB) as it gears up to visit China for its third roadshow from the Aug. 23-30 and brings its new promotional deal with it.
At the same time, the bureau will also be introducing its latest offering – the Malaysia Twin Deal++ (MTD ++). The MTD++ is a global campaign aimed to support Tourism Malaysia’s objective to welcome 28 million international tourists to the country under the Visit Malaysia Year 2014 campaign.
“This trip to China is particularly special to MyCEB as we are not only bringing the MTD ++, but it is also to introduce our new representative office in China,” said Ho Yoke Ping, general manager of sales and marketing, MyCEB. “At the same time, it is our first time introducing our world-renowned spice market to China. This will be complemented with the Malaysia open house and other cultural showcases. We hope that our counterparts in China will enjoy the experience of our unique Malaysian culture and hospitality through these activities.”
The bureau recently appointed Travel Link Marketing (TLM) as its representative in China. TLM has offices based in Beijing, Shanghai and Guangzhou that will be responsible for assisting MyCEB in securing more wins for the country.
The MyCEB team and its industry partners will be covering the four cities of Chengdu, Guangzhou, Shanghai and Beijing while in Chinga. This roadshow is made even more significant as it will be MyCEB’s first roadshow in Chengdu, a strong indication of the bureau’s presence in China. MyCEB leads a delegation of 11 industry partners, including the Sabah Tourism Board, YTL Hotels, Resorts World Genting and Mayflower Acme Tours
Featured among the program that has been planned during the roadshow are the highly interactive Malaysia open house and spice market, table-talk sessions where MyCEB and its partners will meet key meetings and events planners in China and corporate representatives. Participants of the roadshow are also entitled to a lucky draw session, where they will win a trip to Malaysia with flight tickets sponsored by Malaysia Airlines.
The MTD ++ is tailored to enhance the experience of international corporate meetings and incentive groups through Deal 1 and Deal 2. The privileges included in Deal 1 for delegates range from welcome gifts to cultural showcase during dinner or even a complimentary dinner. Deal 2 offers various exciting incentive rewards for meeting planners, such as a vacation for two in Kuala Lumpur and an iPad mini. This is applicable for agents who bring in an accumulative 500 participants and above.
In addition to Deal 1 and Deal 2, the MTD++ was designed to include special value-added benefits in collaboration with participating hotels in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak. These special value-added items include discounts on meeting packages, complimentary rooms with minimum 25 paying rooms and free welcome amenities. The impressive line-up of participating hotels includes global brands, such as Grand Hyatt Kuala Lumpur, Le Meridien, Four Points by Sheraton, Berjaya Tioman Resort and 31 more hotels.
To qualify for the MTD++, all confirmed bookings must be made between Aug. 1 and Dec. 31 for group arrivals in 2014.