Korea is set to unveil its newest convention center, Ulsan Exhibition and Convention Center, on April 29. UECO will be the 17th convention center in Korea, anticipated to turn the southeastern metropolitan city of Ulsan into the next hub for the Korean MICE industry. The opening of the center will coincide with the center’s first official event, Asia Pacific MICE Business Festival 2021, which will take place from April 
29-30 as an offline, in-person event.
Located between Gyeongju and Busan, Ulsan is Korea’s eighth-largest city with a population of more than 1.1 million, recognized as the industrial powerhouse of South Korea, home to the largest automobile assembly plant and shipyard. As one of Korea’s major cities, construction of an exhibition and convention center in the area was first promoted back in 2000, but halted due to controversy over budget and scale. The project finally saw light with the opening of KTX Ulsan Station in 2010, and construction officially began in 2017, 17 years after the project was first discussed. Now the city’s first convention center is greatly anticipated to help Ulsan put its foot forward in the MICE industry.
With an exterior design inspired by the whale-shaped carving on the Bangudae petroglyph (National Treasure No. 285) in Ulju-gun, Ulsan, one of the city’s main landmarks, UECO boasts a total area of 43,000 square meters, with three floors above ground and one floor underground. On the first floor is the Exhibition Hall, with a total area of 8,000 square meters, divisible into four separate halls or combined into larger halls depending on the size of the event. The Convention Hall is located on the third floor, divisible into three halls or able to be combined into larger spaces, with a total of 1,336 square meters. A total of 12 meeting rooms in various sizes are located throughout the center to accommodate smaller meetings.
Ulsan Exhibition and Convention Center boasts outstanding accessibility, located within a 10-minute walk from the KTX Ulsan Station. The KTX will take delegates to and from Seoul in two hours and to Busan in just 20 minutes.
Expansion of other key MICE facilities, including accommodation and convenience facilities, is expected to gain momentum with the opening of UECO, as well as boost tourism to major destinations in the area, including the Yeongnam Alps, Daewangam Park and Taehwagang National Garden. Further down the line, a road connecting Ulsan’s western area to the east coast is set to open, which will reduce travel time from Gangdong Beach to KTX Ulsan Station from one hour to 20 minutes.
Under the Korea Tourism Organization, KMB aims to establish Korea as a top meeting and incentive travel destination. KMB serves as liaison to local convention bureaus, venues, PCO and DMC to ensure an organized planning and successful execution of events. For more info, visit koreaconvention.org
