Nearly 12,000 qualified home, lifestyle and craft retailers registered for NYNOW365.com – an online product directory brought by GLM, an event producer.
Those registered can use the directory to source merchandise, discover trends and plan their upcoming buying trip to NY NOW, the Market for Home & Lifestyle. More than 1,000 manufacturers are showcased, representing some 45,000 searchable products.
“Since its April 2013 launch, NYNOW365 has [had] over 3.1 million product views and 50,000 unique visitors,” said Charles McCurdy, CEO and chairman, GLM. “NY NOW helps suppliers find buyers, and retail buyers find products and the vendors who offer them.”
Registered users can conduct searches by product category or NY NOW collection; request product information; compile product lists; and create image boards using their favorite products and manufacturers.
“I have gotten some great new leads and orders. It is a fun, quick and easy way to promote new work,” said David Urso, an exhibitor, David Urso Studio, Inc.
To date, NYNOW365 has generated 2,500 leads for participating manufacturers.
“The high adoption rate experienced by NYNOW365.com speaks to our customers’ interest in and need for online marketing support,” said Jason Brown, chief digital officer, GLM. “More than 40 percent of NY NOW exhibitors have taken advantage of this new digital resource to generate retail leads all year round.”
Building on NY NOW’s success, GLM has expanded its suite of online sourcing tools to include 365 platforms for the National Stationery Show and International Contemporary Furniture Fair. Plans are in development to launch a similar product for Surf Expo.